Joe 's Blog

head_left_image

The Google Effect - Learn About Your Prospect Before the Appointment

The Google Effect
Learn About Your Prospect Before the Appointment!

Do you know enough about your prospects and potential strategic partners when you meet for that first appointment?

The Internet can tremendously aid your business in many different ways. One of the great benefits is Google, the world's leading search engine, aptly located at http://www.google.com/. This search engine allows you to access a wealth of information about people-possibly those with whom you seek to form a relationship. Use this utility to research backgrounds on individuals prior to meeting with them.

As sales people, we've been told, "Use your mouth less and your ears more," especially on the first few appointments. That gives us a clearer view of our prospective clients' and referral partners' hot buttons.

Often, because of our insecurity as sales people, we present our sales pitch too aggressively. We essentially toss darts at a dartboard and hope to come close to hitting the bull's eye. That's where Google comes in handy. Consider the value of walking into an appointment, armed with the knowledge of a prospective client's goals and interests.

Many people have Web pages loaded with personal information about their family, their hobbies and their successes. The more data you gather about your contacts, the better you can tailor your presentations to suit their needs and desires.

By doing a little preliminary research, your interactions will dramatically improve. This will lead to an increased conversion ratio from prospect to client.

Here's another hot tip! Would you like a quick listing of all the professionals in a certain field in your area? Try http://local.google.com/, and put in the name of the profession (for example, "CPA"), along with your zip code. Google combines search data with Yellow Pages references to compile an amazing list of professionals, including business phone numbers, addresses, as well as links to their websites. You can use this information to develop strategic partnerships in a variety of fields.

Look for more Business Boosters about efficient methods I use to manage my business and provide stellar customer service! Visit me on the web at www.1stmetropolitan.net

GoogleTM is a trademark of Google Inc. Dave Savage, co-founder of Mortgage Coach, is credited with the idea of using Google in this capacity.

For help or questions contact:

Joe Gonzalez

Senior Loan Consultant -  NMLS #126036
GMH Mortgage Services, LLC
625 W. Ridge Pike, Building C, Suite 100 | Conshohocken, PA  19428 | Direct: 610-355-8039 |  Cell: 610-739-6563

FHA Jumbo Loan, Mortgage King Of Prussia   FHA Jumbo Loan, Mortgage King Of Prussia   FHA Jumbo Loan, Mortgage King Of Prussia

This material is non-exclusively licensed to Joe Gonzalez and may not be copied, reproduced, or sold in any form whatsoever. Copyright ©2006-2014, Bring the Blog. All rights reserved. Terms of Service.
Comment balloon 4 commentsJoe Gonzalez • March 12 2008 03:50PM
The Google Effect - Learn About Your Prospect Before the Appointment
share
The Google Effect Learn About Your Prospect Before the Appointment! Do you know enough about your prospects and potential strategic partners when you meet for that first appointment? The Internet can tremendously aid your business in many different… more
Baby Boomers Retire - Reverse Mortgages Gain Popularity
share
Baby Boomers Retire Reverse Mortgages Gain Popularity Born between 1946-1964, the generation known as the Baby Boomers will begin to retire in large numbers, substantially shrinking the labor force in the US. As a result, Social Security, Medicare,… more
Tips for reducing junk mail
share
Stop Snail Mail in Its Tracks Tips for Reducing Junk Mail Junk mail is not only annoying, it's expensive, too! Did you know that over the course of your lifetime you will spend up to 8 full months perusing junk mail, half of which you'll throw away… more
The federal reserve & mortgage rates - what causes interest rate…
share
The Federal Reserve and Mortgage Rates Understanding What Causes Interest Rate Movement Consumers are often misled when it comes to the subject of the Federal Reserve and how it affects mortgage interest rates. Often the media is the culprit causing… more
Tips for improving memory!!
share
What Was Your Name Again? Tips for Improving Memory Have you ever been introduced to someone and, about two seconds after shaking his hand, forgotten his name? Don't worry. This is not evidence that you're losing your mind or that you're on the fast… more
Getting your business online is cheaper than you think!!
share
Getting Your Business Online It's Cheaper - and Easier - Than You Think! When dealing with technology, it seems like the less you know, the more you pay But that doesn't mean you have to be a computer geek to avoid getting taken for a ride. Armed… more
The race for home equity!!
share
The Race for Equity Choosing the Right Loan Program Those who take property ownership seriously often look for options to build equity at a faster pace. An aggressive approach is to select a 15-Year loan program over a 30-Year mortgage. A 15-Year… more
Get back into financial shape this year!!
share
Get Back Into Financial Shape This Year! Carlos wanted to get back into shape for the New Year; Financial shape that is! He had always been a disciplined person and very good with his personal finances. However, in 2006 he had a few… more
What impac will the economic stimulus plan have on you & your…
share
You're faced with the challenge of informing your clients about how the rapidly changing real estate and credit markets are affecting them locally. Here's some help. I've worked in the mortgage industry for 12 years, and I've funded over 1, 000 loans… more
Should you buy a home now or wait?
share
Not Everyone Should Buy a Home! Should You? Don’t buy a home if… ● You want to make your landlord rich! ● You don’t want to save money on your income taxes ● You don’t want to build your… more