Joe 's Blog


What's in a Domain Name - Choosing Your Own Address


Joe Gonzalez
Branch Manager
1st Metropolitan Mortgage
Phone: 610-351-7510
Fax: 610-351-7810

Cybersquatter, n. Person who buys a domain name with the intent of later selling it at an inflated price.

Some people feel that all the good domain names are taken. It's true that cybersquatters have pursued almost all the acronyms and one-word phrases they can think of, leaving the small businesspeople to scrounge for names that don't seem half as catchy as Yahoo!® and Amazon.comTM.

But a domain name does not have to be the name of your business. It just has to make sense! Let me suggest some rules to follow:

Think of keywords people will use to search for your business. Including those words in your name can help boost your search engine rank, as well as being memorable. Let's consider John Doe, who sells homes in Miami, Florida. is a lousy choice for a Real Estate agent, because nobody knows that's what John Doe does for a living! is a much better choice.

Remember your locale! is even better for John, and is probably available. If not, he could try, or, or any number of variations.

Don't worry about finding a name that is easy to remember. Remember: 99% of the visits to most websites come from clicks and links from other sites, whether it is a search engine, a directory, or a previous bookmark. That means only 1% of your visitors need to be able to remember your name and type it in. Encourage visitors to bookmark the pages of homes they like so they can come back later.

You can use more than just letters - hyphens and numbers are valid, too. Also, your name doesn't have to be (for company ) just because you're a business. The,.us, are all valid for any company or individual to use.

Be careful about homonyms that might confuse people. A Real Estate agent specializing in beachfront or riverfront properties might think would attract fishermen, but it will probably also make some people think he just doesn't know how to spell.

I hope these rules are helpful for you. Remember, a domain name costs less than $10, and can point to an existing website with little difficulty. If you already have a website, but think of new names you'd like to use, it's very little trouble to get them up and going in less than a week.

Look forward to more Business Boosters coming your way!  Please visit me on the web at !!

AmazonTM is a trademark of, Inc. Yahoo!® is a registered trademark of Yahoo! Inc. All rights reserved.

For help or questions contact:

Joe Gonzalez

Senior Loan Consultant -  NMLS #126036
GMH Mortgage Services, LLC
625 W. Ridge Pike, Building C, Suite 100 | Conshohocken, PA  19428 | Direct: 610-355-8039 |  Cell: 610-739-6563

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Comment balloon 6 commentsJoe Gonzalez • March 17 2008 07:54AM


Nice post and very informative. I like it and wish a couple of years agao I had seen it when I registered domain names
Posted by Charlie Ragonesi, Homes - Big Canoe, Jasper, North Georgia Pros ( almost 12 years ago


I would add: Be careful. not to select a domain that infringes on a trademark or service mark of another business. Good post

Posted by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty) almost 12 years ago


Great Post, I agree, Keywords in the domain name will help it move up in the search

Posted by Lori Lincoln And Associates, Top Agent Taunton,Dighton Rehoboth &more (Top Agent Serving Dighton Taunton, Rehoboth and more!) almost 12 years ago

I would NOT do hyphens and underscores as they are very difficult to verbally communicate to contacts.

I WOULD suggest using key words in the domain...even if that key word ISN'T your name! :)

Posted by Ron Tarvin, Broker, Katy, Houston, Cypress 77450,77494,77095 (Residential, Investment properties, rehab projects, property management, luxury homes, new construction!) almost 12 years ago
Thanks for the information.  I will definitely keep that in mind for the future!
Posted by Jeremy Blanton, Myrtle Beach REALTOR®- (Myrtle Beach Homes Blog) almost 12 years ago
Good comments.  Yes be careful you don't infringe on a trademark or service mark & with the hyphens & underscores, well sometimes it will work, sometimes it won't. I have had it go both ways. 
Posted by Joe Gonzalez, NMLS# 126036 (610) 739-6563 (CrossCountry Mortgage, LLC NMLS #3029) almost 12 years ago