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The Art of Database Management - Part I - Working Smarter!!



 

Joe Gonzalez
Branch Manager
1st Metropolitan Mortgage
Phone: 610-351-7510
Fax: 610-351-7810
jgonzalez@1stmetro.net
http://www.1stmetropolitan.net/
 
The relationship you develop with your customers, combined with the personal information you are constantly collecting, can be a goldmine for future business. The fact is most business professionals spend a significant amount of money marketing to people they don't know in an effort to procure new business.

Wouldn't it make more sense to go deeper with your existing clients-to really understand their needs-and spend your marketing dollars on people you already have a relationship with?

In Bill Gates' book, Business at the Speed of Thought,* he states:

"How you gather, manage and use information to serve the needs of your customer will determine whether you win or lose in your business."

This is a terrific definition of database management. Database management is about gathering information about your customer so you have an understanding of their relevant needs. From there, you can proactively structure a plan to give them exactly what they want.

Have you ever provided excellent service to a client only to have them turn around and use the services of one of your competitors without even giving you the opportunity to make a bid for their business? When this happens, it happens for a reason. The fact is, your client had a need and you weren't there to fulfill it for them, probably because you didn't even know they had a need.

By using technology to manage information electronically, you will have the ability to run reports and analyze the information you have about your customers. You can then use that information to put yourself a step ahead of the competition. By proactively serving your clients' needs and interests, you will no doubt become more successful.

Look for more Business Boosters about efficient methods I use to manage my business and provide stellar customer service!

* © 1999 Warner Books. Author: Bill Gates with Collins Hemingway, Contributor.



For help or questions contact:

Joe Gonzalez

Senior Loan Consultant -  NMLS #126036
GMH Mortgage Services, LLC
625 W. Ridge Pike, Building C, Suite 100 | Conshohocken, PA  19428 | Direct: 610-355-8039 |  Cell: 610-739-6563

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Comment balloon 4 commentsJoe Gonzalez • March 24 2008 11:39AM

Comments

 

Great job with your blog...its very well done and thoughtful

Posted by J Manno (Summit Realty Group, Inc.) over 10 years ago
good thoughts.  i track as much as I can about my clients: favorite wine, interests, kids' names, buing anniversary, and the list goes on.  It's helpful because when I call or send email I can send things that are relevant to them.  Relevance is very important.  Being able to sort your  clients based on specific criteria is HUGE!
Posted by Tony Fantis, Realtor,Principal Broker - Salt Lake City (Fantis Group Real Estate) over 10 years ago
Great post. We do spend way too much money marketing to the masses and (for the most part) ignore past clients. We need to reverse that thinking.
Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) over 10 years ago
Great post, Joe.
Posted by Richard Ives over 10 years ago

Participate