Joe 's Blog


Make Your Next Open House a Winner - Provide Prospects with Finance Options


Joe Gonzalez
Branch Manager
1st Metropolitan Mortgage
Phone: 610-351-7510
Fax: 610-351-7810

Many Real Estate professionals feel that open houses are too time-consuming. Frankly, they are time-consuming. But I can provide assistance as a mortgage professional on hand to field many questions for you regarding financing options.

Even in a booming market, homes don't sell themselves. I would like to be an ally for you and assist you at your open house events by providing answers to questions about financing on location. I am prepared to help you roll out the red carpet for your upcoming open houses with the following info-marketing materials:

  • Pre-qualification on the spot
  • Sample financing options for the property
  • Current "Hot List" of loan programs
  • Information about the credit scoring process
  • Tips for credit cleanup
  • First Time Home Buyer's Guide*

As a follow-up, I can also provide pre-approval for prospects so they may shop as a cash buyer. Your seller will receive legitimate offers through this process, and I will be able to weed out any unqualified prospects. I have a sophisticated database management system for follow up, and I ask many questions about each prospect's long-term goals. This enables me to get a clear picture of what type of financing is best for them, and work with them as an advisor rather than someone who simply quotes rates and provides the debt.

It is important for you to know that my policy is as follows: My job just begins when the client's loan closes with me. I continue to monitor rates for the borrower and stay focused on helping them manage this debt. In addition, I send out a friendly quarterly newsletter, a financial newsletter, and follow up with an Annual Mortgage Planning Review. At any time throughout the life of their loan, my clients are advised to inform me of any changes which might affect their financial situation, at which point I provide them with spreadsheets to help them see what their options are.

Let me know when you would like me to work an open house with you, and provide me with the property information so I may prepare relevant materials to outline financing options for the home.

*RESPA laws require Real Estate professionals to pay a proportionate amount of the costs for co-op marketing and distribution. I have negotiated fair rates with my vendors, and I believe you will find the costs are reasonable. (See to access RESPA ruling 24CFR3500.14.)

For help or questions contact:

Joe Gonzalez

Senior Loan Consultant -  NMLS #126036
GMH Mortgage Services, LLC
625 W. Ridge Pike, Building C, Suite 100 | Conshohocken, PA  19428 | Direct: 610-355-8039 |  Cell: 610-739-6563

FHA Jumbo Loan, Mortgage King Of Prussia   FHA Jumbo Loan, Mortgage King Of Prussia   FHA Jumbo Loan, Mortgage King Of Prussia

This material is non-exclusively licensed to Joe Gonzalez and may not be copied, reproduced, or sold in any form whatsoever. Copyright ©2006-2014, Bring the Blog. All rights reserved. Terms of Service.
Comment balloon 2 commentsJoe Gonzalez • April 11 2008 08:41AM


Hi Joe,


You're absolutely right. I don't do many open houses anymore, as I have been doing more with recruiting and training. If you are not already making special flyers for the agents, please do so. Offer them to all of the agents you do business with. It's not easy to go to a lot of open house at one time, but your flyers certainly can. Use a color pic of the home and several options for financing. Include the agents name and info. I love the flyers. It also is a great Listing tool for agents. Good Luck.

 Rose Stanisewski

Century 21 Agawam, MA

Posted by Rose Stanisewski, Realtor/Career Development (Century 21 A1 Nolan/Hometown Associates) about 12 years ago
I have done this at open houses in the past and will in the future.  It makes sense to be able to provide answers while people are looking and asking. 
Posted by Doreen McPherson, Phoenix Arizona Real Estate ~ (Homesmart ~ Scottsdale ~ Tempe) about 12 years ago